I think most people in the world have probably spent money on a Happy Meal at one time or another. It’s a bastion of marketing success and stands as one of McDonald’s most recognizable and successful products.
With iconic products, especially food products that are marketed primarily to children, I think it’s beneficial to take a moment to investigate how products this recognizable and loved have become so iconic. 37% of children say McDonald’s is their fast food chain of choice, and no other company gets more than 10% of their vote.
This infographic lays out some of the details of the recent San Francisco Healthy Food Ordinance, and it also explores some of the facts behind how McDonald’s has become such a popular chain with children. I didn’t know before reading this, for example, that Happy Meal toys have made McDonalds is the world’s largest toy distributor. This infographic also lays how some of the backlash has inspired response from McDonald’s. I think it will be interesting to see how what they change and adapt to please both the customers that want more nutritious options, as well as the ones that want to be able to order one that may be less healthy.