Each morning, I receive an email from Amazon.com inviting me to participate in their Deal of the Day – a low price offering only available for a short time. Most days I simply delete the email and move on.
Recently, I’ve been tempted by several of their deals. First, there was a complete collection of The Little Rascals. Then there was a 32GB memory card at a deep discount. I noticed it was becoming more and more difficult to resist the temptation to click “Add to Cart” and part ways with my money, so I unsubscribed.
In fact, over the last several weeks I have unsubscribed from a number of similar “Daily Deal” websites, paper catalogs, etc. When I receive a paper catalog in the mail, I call up the customer service number and ask that they remove me from their mailing list.
Yes, I may miss out on an occasional deal, but I’m OK with that. I am trying to be more intentional with my spending. When I need something, I will seek out coupons and deals, but I prefer not to receive a constant reminder to spend money in my inbox at 5:15am every day. It starts my day off on the wrong foot – especially when it is a no spend day!
To expand this exercise a bit, consider all the forms of advertisements we are faced with in a day. From billboards on the morning commute to internet ads to radio and television commercials to junk mail; the list could go on and on. It is becoming more and more difficult to insulate ourselves from the barrage of ads, but there are a few steps you can take.
Skip the Commercials
Our family doesn’t watch much television, but the programs we do watch are recorded on a DVR and played back minus commercials. I enjoy listening to talk radio during the day, but when commercials come on I find myself reaching for the mute button. I recognize people need to make a living selling ads, but I also recognize there are plenty of other willing participants.
A number of plug-ins exist for the most popular internet browsers available that work to suppress a variety of internet ads encountered on major websites.Simply Google “ad filtering” for a list of sites where you may download an add-on or plug-in compatible with your browser of choice.
Do Not Call Registration
I’ve noticed a big jump in the number of telemarketers contacting me via cell phone. Just a few years ago, this practice was unheard of, but with so many people now using their cell phone as their primary contact number, it seems the amount of cell numbers floating around marketing lists has increased significantly.
Register up to three phone numbers per email address at the national Do Not Call Registry.
Naturally, the best resistance to over spending is a strong frugal willpower. However, if you are like me, that willpower occasionally needs reinforcements. For that reason, I try to intentionally make it hard to overspend by removing temptation.