You Are What You Tweet: 2011 in Review (Infographic)

If you asked me about the key figures of 2011, Justin Bieber and Charlie Sheen would be the last names to come out of my mouth. And yet, according to the 75% of us who use social media, these two are this year’s most important figures. Check out my new graphic illustrating our surprising social media addictions and what they say about us:

2011 In Review Infographic


  1. Just incredible how superficial we seem to be.
    And how we can create wealth for individuals that do not have anything real to give to us .
    Thank you for the insight.

  2. I don’t tweet, have no idea how it works, so this is a pretty uninformed observation from the outside. Is it perhaps that people want to generate ‘light’ news, ‘happy’ news, just chill out rather than mull over the catastrophic bad news headlines generated by main stream media? I don’t read many newspapers either, for that reason. Just a thought. Also, people who tweet aren’t necessarily representative of the general population. Justin B is just a name to me – I wouldn’t recognise him if he came up and sang me a song.

    • I suspect some of it is generational, as most social media users are younger. That’s a very broad stereotype though, as FB and Twitter is much more mainstream than it was just a couple years ago.

      I also think it is much like virtual gossip – what do most people stand around the water cooler and discuss? Entertainers, sports, gossip…not many heavy discussions about deficit spending or geopolitical turmoil.

      • I agree on your “Water Cooler” example, and how Facebook/Twitter are more mainstream. I think that this give a very interesting insight to what really draws action within the world. Seriously…..Bieber (teenager who can sing) greater than Obama (President of the United States of America). What do you think will be next?

  3. me too. I do not tweet. Nor do I want to do so. Yet, I’m 50 years old.. a Young 50 Year old; but wise enough to know who would want to idolize such people???

    Makes no sense.

    Now if Amy D. wrote an article I would be reading that on any forum.. or on facebook. She, being frugal helped the environment too.. !!!

  4. As a Facebook user (I’ve never used Twitter) I can tell you that I tend to shy away from more serious issues in my posts just because I have a long list of friends with a wide variety of personal and political beliefs and have been burned in the past by accidentally starting a war. I will continue to censor my posts this way until people with opposing viewpoints can find it in themselves to have a civil conversation. I know I’m not the only one in this boat. For this reason (and because the majority of active social media users are younger) I don’t think this infographic is an accurate descriptor of the issues people universally find important. With that being said, the information provided is still very interesting.

  5. Yikes, some of those numbers are just staggering. Fortunately, this is by no means a randomized poll of Americans, and it’s safe to say that it’s not representative of the average American, but it tells you a lot about the Twitter crowd (Obama is sitting at just under 12 million followers, Bieber has nearly 16 million).

    And yes, I will be posting this on Twitter 🙂

  6. I don’t know when or who aggregated the data you used but I think the “Most Tweeted” statistic is wrong.

    According to on Dec 14th Beyonce’s record was more than doubled by a movie showing on Japanese TV.

    The article says it was confirmed by twitter so I’m not sure why it didn’t show up when you pulled the stats.

  7. It is indeed puzzling and alarming how people care for pointless things rather than urgent issues that have to be addressed. I do not know if this is their way of escaping the truths of life or they just want to be in. Nonetheless, a great infographic – must have taken a long time to put together so congrats on a great outcome.